TONY WEATHERILL

Mobil 1’s Motorsport Marketing Manager explains why Mobil 1 is involved with motorsport

'; ?> "Almost since the creation of the brand, Mobil 1 has been actively involved in motorsports at all levels, from grassroots racing through to the pinnacle of motorsport, Grand Prix racing.

"It continues to form a key element of the brand’s heritage and pedigree. Today, our motorsport technology teams, under the leadership of Bruce Crawley, work hand in hand with motorsport teams around the world to help improve their performance.

"At the same time, our sales and marketing teams are working to leverage the passion and interest of customers and fans alike, with engaging activities and events.

"Mobil 1 involvement in motorsport is extensive. Not only is the brand currently a technology partner with Vodafone McLaren Mercedes, it is also the long-term title sponsor of the Porsche Mobil 1 Supercup and has been the official motor oil of NASCAR for nine consecutive seasons.

"With a desire to continue to provide outstanding performance, the Mobil 1 Racing team is passionate about sustaining and demonstrating technological excellence.

"Our focus on providing technology solutions in some of the most demanding environments to racing partners who share the same competitive spirit and desire to win, allows us to not only further develop flagship products, but also pioneer new technology advances.

"Grand Prix Racing is one of the ultimate proving grounds for leading edge technology developments and provides insights and expertise that are then used to develop our commercial Mobil 1 motor oil products that are purchased every day.

"At its core, motorsports is in the DNA of the Mobil 1 brand. It provides multiple ways to enhance business goals from technology to sales to consumer advocacy.

"Mobil 1 remains the world’s leading synthetic motor oil brand, more car builders recommend Mobil 1 by name than any other oil brand in the world and is at the forefront of technological development.

"Motorsports will remain a key component of our research, development and marketing programs in 2012 and well beyond."

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